Struggling with high import tariffs? Discover how a US subsidiary to reduce import tariffs can help lower these costs and enhance your business operations. This article covers why tariffs are costly, how a US subsidiary to reduce import tariffs mitigates these expenses, and steps to establish one.
Key Takeaways
- Setting up a US subsidiary enables international ecommerce companies to avoid import tariffs and operate as domestic entities, enhancing competitiveness.
- US subsidiaries provide strategic advantages such as lower shipping costs, better supply chain management, and tax incentives, contributing to increased profitability.
- Companies should adopt advanced customs compliance strategies, including proper product classification and record-keeping, to navigate tariff complexities and optimize costs.
Why Tariffs Are Hurting International Ecommerce Companies

Tariffs have become a significant burden for international ecommerce companies, disrupting supply chains and increasing costs. Recent US tariff policies have led to increased tariffs on a wide range of imported goods, making it more expensive for companies to bring products into the United States. These additional tariffs not only affect the cost of goods but also create uncertainty in the market, as tariffs could cause companies to constantly adapt to new tariff announcements and retaliatory tariffs from other countries that have been imposed.
U.S. border protection and Customs and Border Protection (CBP) play a key role in enforcing tariff regulations and trade security at the border, ensuring compliance with trade laws and protecting national interests.
The impact of these tariffs extends beyond just the immediate cost increases. Higher tariffs can lead to reduced competitiveness in the US market, as foreign companies find it harder to price their products competitively against local businesses. This is particularly challenging for industries that rely heavily on imported goods, such as electronics and textiles. The increased costs can also strain relationships with major trading partners, leading to lower tariffs, further trade barriers, and disruptions. Exports are also affected by these tariff policies, as other countries may respond with reciprocal trade actions that impact U.S. goods sold abroad.
The unpredictability of tariff policies is another critical issue. The frequent imposition of new tariffs and countervailing duties creates a volatile environment for businesses. The government may impose such tariffs for reasons including national security and trade fairness. The Trump administration, especially during the first Trump administration, and President Trump played a significant role in announcing and implementing tariff increases, which contributed to the current regulatory landscape. Companies must be prepared to handle sudden changes in trade policy and adjust their strategies accordingly. This unpredictability can lead to increased operational costs and logistical challenges as businesses scramble to comply with new regulations and avoid higher tariffs.
Moreover, the complexity of tariff regulations adds another layer of difficulty for international ecommerce companies. Navigating the intricate web of section 301 tariffs, duty rates, and compliance requirements requires significant time and resources. Without a robust strategy to manage these challenges, companies can quickly find themselves at a competitive disadvantage.
In response to these challenges, many ecommerce companies are recognizing their United States revenue in the United States to avoid tariffs. By doing so, they can reduce the costs associated with import tariffs and better manage their supply chains. This approach not only helps mitigate the impact of tariffs but also positions companies more favorably in the US market.
The Solution – Setting Up a US Subsidiary

Setting up a US subsidiary offers a viable solution for international ecommerce companies looking to mitigate the impact of import tariffs. A US subsidiary is a company incorporated in the United States that is controlled by a foreign parent company. This structure allows businesses to operate in the US market as a domestic entity, providing several strategic advantages.
One of the primary benefits of a US subsidiary is the ability to avoid import tariffs. Recognizing revenue in the United States allows companies to significantly reduce costs associated with tariffs on imported goods. This approach is particularly beneficial for companies dealing with substantial transformations of products that involve multiple stages of production in different countries, such as those in the European Union, South Korea, Southeast Asia, and the product’s country of origin. Accurately determining the product’s country of origin is crucial to ensure compliance with trade laws and to benefit from available tariff exemptions.
When considering whether to establish a subsidiary or a branch office, a subsidiary often proves to be the better option for ecommerce businesses because:
- It operates as a separate legal entity.
- It can benefit from local tax incentives.
- It is subject to US laws and regulations.
- It offers greater flexibility and legal protections.
- It helps build trust with US customers by signaling a long-term commitment to the market.
While both structures allow for local operations, these advantages make a subsidiary more favorable.
For businesses based in Canada, Mexico, and other countries, a US subsidiary can streamline operations and improve supply chain efficiency. Companies can take advantage of trade agreements and preferential tariff rates, further reducing costs. Recent trade policies and tariff impacts involving Canada and Mexico have highlighted the importance of understanding reciprocal tariffs and enforcement measures that affect these key trading partners. Additionally, setting up a subsidiary can enhance a company’s ability to navigate the complexities of the US market, making it easier to comply with local regulations and meet customer expectations, especially for those operating in Mexico and Canada.
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Benefits of a US Subsidiary for Ecommerce Sellers
Establishing a US subsidiary offers numerous benefits for ecommerce sellers, providing a strategic edge in a competitive market. One of the most significant advantages is the ability to avoid or reduce import tariffs. Benefits include:
- Operating as a domestic entity
- Lowering costs associated with tariffs on Chinese origin goods and other imported products
- Significantly improving profitability and price competitiveness through cost-saving measures.
Another key benefit is faster shipping and better supply chain management. A US subsidiary allows companies to:
- Store inventory closer to their customers, reducing shipping times and costs.
- Increase efficiency, which is crucial in the fast-paced world of ecommerce where quick delivery can make or break a sale.
- Respond more swiftly to market demands and changes, enhancing overall operational efficiency.
Building trust with US customers is another critical advantage. A local presence demonstrates a commitment to the market and can improve brand perception. Customers are more likely to trust and purchase from businesses that have a physical presence in their country. This trust can translate into increased sales and customer loyalty, providing a long-term benefit for ecommerce sellers.
Tax advantages and local market access further enhance the appeal of a US subsidiary. By being incorporated in the United States, businesses can take advantage of various tax incentives and credits available to domestic companies. This can result in significant tax savings and improved financial performance. Additionally, a US subsidiary provides easier access to the local market, allowing businesses to better understand and cater to the needs of US consumers.
Duty Drawback Programs

Duty drawback programs offer a valuable opportunity for businesses to reclaim duties paid on imported goods that are later exported. These programs can significantly reduce costs and improve profitability for companies involved in international trade. In some cases, certain products may be excluded from tariffs or duties under specific trade agreements or government programs, and it is important for businesses to actively seek such exclusions to further reduce costs. Benefiting from duty drawback requires companies to submit a detailed application to Customs, including transaction documents and proof of duties paid. This process requires meticulous record-keeping and compliance with customs regulations.
The duty drawback application process can be complex, but the potential benefits make it worthwhile. Companies need to maintain records of their claims for three years after filing to comply with Customs regulations. This ensures that businesses can provide the necessary documentation during audits and avoid penalties. By reclaiming duties paid on exported goods, companies can lower their overall duty burden and improve their financial performance.
In addition to reclaiming duties, duty drawback programs can enhance a company’s competitiveness in the global market. By reducing the cost of exporting goods, businesses can offer more competitive pricing to their customers. This can lead to increased sales and market share, providing a significant advantage in the highly competitive world of ecommerce.
Overall, duty drawback programs are an essential tool for businesses looking to optimize their operations and reduce costs in international trade and trade preference programs.
Advanced Customs Compliance Strategies

Advanced customs compliance strategies are crucial for businesses looking to navigate the complexities of international trade and avoid penalties. One effective strategy is proper product classification, which:
- Ensures compliance with tariff codes and helps importers avoid penalties.
- Allows businesses to take advantage of lower or free duty rates.
- Reduces the overall duty burden.
Classification engineering is another valuable strategy that allows importers to use a lower tariff or free duty rates by classifying goods differently, potentially taking advantage of an exemption. This approach requires a deep understanding of tariff codes and regulations, but the potential cost savings make it worthwhile, especially when considering substantial transformation, imports, and investment. Additionally, duty deferral strategies, such as using foreign trade zones or bonded warehouses, can help importers delay paying tariffs until goods are exported or enter U.S. consumption, improving cash flow and reducing upfront costs.
Accurate customs value declarations are also essential for preventing overpayment of duties. By ensuring that the declared dutiable value of imported goods is accurate, businesses can avoid unnecessary costs and improve their financial performance. It is especially important to accurately declare the value of goods imported for low value shipments and de minimis shipments, as these may qualify for duty-free entry under the existing section of the Tariff Act.
Comprehensive record-keeping practices are vital for demonstrating compliance during customs audits. Businesses need to maintain detailed records of their transactions and customs declarations to ensure they can provide the necessary documentation during audits, including their regular duties. The importer is responsible for ensuring compliance with customs regulations for all goods imported, including those that may be eligible for de minimis treatment.
Utilizing binding rulings from customs authorities can also provide importers with clarity and reduce risks in compliance. Binding rulings offer a definitive interpretation of tariff classifications and regulations, helping businesses navigate the complexities of customs compliance with confidence.
Product Classification and Valuation: Getting It Right to Minimize Duties
Accurate product classification and valuation are essential for any company involved in international trade, as they directly determine the amount of duties paid on imported goods. The first step in the import process is assigning the correct Harmonized System (HS) code to each product. This code, recognized globally, dictates the tariff rate that will be applied to your imports. Misclassifying a product can result in paying higher duties, facing fines, or experiencing costly shipment delays. Importers must carefully analyze their products’ composition, function, and intended use to ensure they are classified under the correct HS code.
Equally important is the proper valuation of imported goods. Customs authorities use the declared dutiable value to calculate the duties owed. The most common method is the transaction value, which is the price actually paid or payable for the goods. However, customs may also use alternative methods, such as the transaction value of identical or similar goods, or the deductive value method, if the transaction value cannot be determined. Importers must ensure that all relevant costs—such as transportation, insurance, and packing—are accurately included in the customs value to avoid under- or overpayment of duties.
By getting both product classification and valuation right, importers can minimize the duties paid, ensure compliance with customs regulations, and avoid unnecessary penalties. This attention to detail not only reduces costs but also streamlines the import process, helping companies maintain a competitive edge in international trade.
Supply Chain Optimization for Tariff Reduction
Optimizing your supply chain is a powerful way to reduce tariff exposure and improve your company’s bottom line. By strategically sourcing raw materials and finished products, companies can take advantage of free trade agreements (FTAs) with major trading partners such as Canada, Mexico, and South Korea. These agreements often provide for lower tariffs or even duty-free treatment on qualifying goods, significantly reducing the duties paid on imported goods.
Another effective strategy is utilizing foreign trade zones (FTZs) within the United States. FTZs allow companies to import goods, manufacture or assemble products, and then export them without paying duties, or to defer duties until the goods enter the US market. This can be especially beneficial for businesses importing components from countries subject to higher tariffs, such as China, or those facing retaliatory tariffs from other countries, including the European Union.
Trade preference programs, such as the Generalized System of Preferences and the Caribbean Basin Initiative, also offer opportunities to import certain goods at lower or zero tariffs from eligible countries. By reconfiguring supply chains to source from these countries, companies can further reduce their customs value and overall tariff burden.
In addition, supply chain optimization can help companies avoid sudden tariff increases or new tariffs imposed as a result of shifting trade policy. By diversifying suppliers and manufacturing locations, businesses can respond quickly to changes in the global trade environment and maintain their market advantage. Ultimately, a well-optimized supply chain not only reduces duties paid but also enhances flexibility, resilience, and competitiveness in international trade.
Step-by-Step Guide to Setting Up a US Subsidiary
Setting up a US subsidiary involves several key steps, each of which is crucial for ensuring compliance and operational success. The first step is choosing the right state for incorporation. States like Delaware and Nevada are popular choices due to their business-friendly regulations and tax incentives. Once the state is selected, the next step is to register your company as either an LLC or a Corporation, depending on your business needs and goals.
After registering your company, you will need to:
- Appoint a registered agent, who will act as your company’s official point of contact with the government.
- Obtain a federal Employer Identification Number (EIN), which is necessary for tax and operational activities.
- Open a US business bank account, essential for managing finances and conducting transactions.
The final step is registering for taxes and compliance requirements. This involves obtaining the necessary licenses and permits to operate legally in the United States. Adhering to ongoing compliance requirements, such as filing annual reports and tax returns, is also crucial for maintaining your subsidiary’s good standing.
Following these steps enables businesses to successfully establish a US subsidiary and begin reaping the benefits of operating in the US market.
Common Challenges & How to Overcome Them
Setting up a US subsidiary comes with its own set of challenges, but with the right strategies, these can be effectively managed. One common challenge is gaining access to banking services for foreign owners. To navigate this issue:
- US banks often have stringent requirements for opening accounts.
- Partnering with a local financial advisor can help.
- Using international banking services is another effective strategy.
Navigating US tax compliance is another significant challenge. The US tax system can be complex, with various federal, state, and local tax requirements. To address this, businesses should:
- Hire a knowledgeable tax advisor who understands both US and international tax laws to help ensure compliance and optimize tax strategies.
- Be diligent in maintaining detailed financial records.
- File accurate tax returns to avoid penalties.
Logistics and fulfillment considerations are also critical for the success of a US subsidiary. Efficiently managing inventory, shipping, and distribution requires a well-planned logistics strategy. Partnering with reliable fulfillment centers and shipping providers can help streamline operations and ensure timely delivery to customers.
By addressing these challenges proactively, businesses can successfully establish and operate a US subsidiary.
Summary
In summary, setting up a US subsidiary offers a strategic solution for international ecommerce companies looking to reduce import tariffs and navigate the complexities of the US market. By operating as a domestic entity, businesses can avoid higher tariffs, improve supply chain management, and build trust with US customers. Duty drawback programs and advanced customs compliance strategies further enhance the benefits of a US subsidiary, providing significant cost savings and operational efficiency.
The process of establishing a US subsidiary involves several critical steps, including choosing the right state, registering the company, obtaining necessary licenses, and ensuring ongoing compliance. While challenges such as banking access, tax compliance, and logistics must be addressed, the potential advantages make it a worthwhile investment. By following the strategies outlined in this guide, international ecommerce companies can successfully establish a US subsidiary and thrive in the competitive US market.
Frequently Asked Questions
Do foreign ecommerce companies have to pay US tariffs?
Yes, foreign ecommerce companies are required to pay US tariffs on imported goods, which can lead to higher costs and decreased competitiveness in the market.
Can a US subsidiary reduce import duties?
Establishing a US subsidiary can indeed reduce import duties, as it allows companies to operate as domestic entities and benefit from lower duty rates and trade agreements. This strategic approach can enhance cost efficiency in international trade.
How long does it take to set up a US subsidiary?
Setting up a US subsidiary typically takes a few weeks to finalize the necessary registrations and obtain the required licenses and permits. Therefore, it is advisable to plan for this timeframe when considering the establishment of a subsidiary.
What are the costs of incorporating in the US?
Incorporating in the US entails varying costs based on the state and business structure, including registration fees, legal services, and compliance expenses. It is essential to account for these factors when planning for incorporation.
What are the benefits of a US subsidiary for ecommerce sellers?
Establishing a US subsidiary provides significant advantages for e-commerce sellers, such as avoiding import tariffs and ensuring faster shipping, which enhances customer satisfaction. Additionally, it facilitates better supply chain management, builds trust with US customers, and may offer tax benefits.
This article does not constitute legal advice.
About the Author

Shane George
Based in Toronto, Shane has spent his career scaling international revenue teams. As a Co-Founder of GEOS, he’s now focused on helping clients set up their own fully owned foreign subsidiaries along with the appropriate employment infrastructure.